Pretty, Wild World started as a thought after a wild night in Paris en route to Ghent on the beautiful New Years’ eve of 2013. It was I, Evan Kristine, the founder of this website’s first grand backpacking trip around Europe and Southeast Asia. The excitement and adventure filled my heart at the time.
On the quiet first morning of 2014, I woke up on sunny, crisp winter weather still in awe of how my friend and I got to Ghent with no recollection as to how it happened. My dearest friend just reminded me that the journey went smoothly, and I needn’t need to worry about the how but rather ask the “where.”
Still confused about what he meant by that sentence when it hits me so suddenly – both in the head and in the stomach that he was right. We are both famished, and the question of where to eat surely is a mandatory question at that moment.
We started to walk, and not far from the hostel, something caught my attention, and as I looked to my left then and there I witnessed a beautiful sunrise overlooking Ghent’s canal. At that moment, I realized what I want to do for the rest of my life… I want to explore this pretty, wild world.
Once I came back home to Finland to resume my work in the kitchen honing my skills and widening my palette with a mission in mind, and that is to find a way how to build something to sustain my lust for travel.
For a few months, I learned about website design and all the shenanigans that went with it, and in the Autumn of 2014, prettywildworld.com was born out of a passion for sharing travel ideas and travel tips.
I learned all the hoops and loops on growing a website, earning a passive living, and marketing.
In 2018 I realized that after almost four years of hard work and dedication, I created another job where I can share things I’m passionate about travel and Finland.
Pretty, Wild World was a peanut once but is now a growing and thriving one-stop travel website that is currently receiving over 250,000 monthly visitors and over 2 million reaches across all social media platforms who are seeking travel ideas as to where to go next.
Nowadays, my focus is to provide useful information about Finland travel, introduction to Finnish culture and traditions from a foreigner’s perspective, sharing my experience as a chef and working life, and giving tips about the general Finland lifestyle from a decade-long resident.
You will also find useful travel tips and travel guides about other countries in Europe and few Asian destinations in the blog archives as I used to write about each place I’ve previously visited but since niching down to Finland and drastically slowing down my travel, I probably won’t write much about other countries as I used to.
So, the only thing I can really tell you is that it was a journey for me to create this platform, but it sure was fun!
The goal for this website is simple – I want to inspire you by giving you the best travel tips about Finland and other useful information about the general lifestyle.
I want to explore all the possible topics I can share on this platform about Finland and how you can get the most out of your stay as a tourist. On the flip side, if you’re hoping to immigrate here, my blog will also provide tips that can help you transition and properly integrate yourself into the Finnish society all based on my many years of experience living here.
Feel free to browse all the topics I’ve published about Finland on this page – read it here.
I’m Evan Kristine and I’m the founder of Pretty, Wild World and as well a travel and food writer and one of the leading experts on Finland travel, the Nordics, and Scandinavia Destinations. I was born in the Philippines but moved to Finland when I was 16 to study Restaurant Management and became a professional chef for over a decade now and working as a full-time blogger.
For five years now, I’ve been dedicating my time outside of the kitchen writing and providing the best travel advice I can give to fellow travelers who would like to visit Finland or other countries in the Nordics.
I’ve also been mentioned in online publications such as the Thought Catalog and the Huffington Post to name a few and have been a guest writer for several travel websites online where I share my story and journeys from around the world.
With all that said, my goals remain the same for this travel website: to only provide the best travel guides and tips to make travelers’ lives easier on the road.
Founder and Editor-in-chief