Privacy Policy

What data Pretty Wild World collects, why, and the choices you have.

Short version: Pretty Wild World collects as little personal data as possible. Ads, analytics and affiliate partners use cookies, and you can control those in your browser and the cookie settings. I never sell your data.

Who is responsible for your data

Pretty Wild World (prettywildworld.com) is run by Evan Kristine in Finland, who is the data controller for this site. Contact: through the contact form.

What data is collected

When you browse

Like most websites, this site and its partners automatically receive technical information when you visit, such as your IP address, browser and device type, operating system, language, the pages you view and the site that referred you. This comes from server logs, analytics, advertising and security tools.

When you contact me

If you email me, I receive your email address, name (if you include it) and whatever you write. I use it only to reply and keep it only as long as needed for that conversation.

When you subscribe

If you sign up for email updates, your email address (and name, if given) is stored with my email provider so I can send you those updates. You can unsubscribe at any time using the link in every email.

Comments are turned off on this site, so no comment data is collected.

How your data is used

• To run, secure and improve the website
• To understand which posts are useful, using aggregated analytics
• To show ads that keep the content free (see the Mediavine section below)
• To track affiliate referrals, so I can be paid a commission when you buy through a link
• To reply to your messages and send emails you signed up for

Legal bases (GDPR)

For visitors in the EU/EEA and UK, data is processed on the basis of your consent (for advertising and analytics cookies, given through the cookie banner), my legitimate interests (running and securing the site, basic statistics), and contract or request (replying to you, sending emails you asked for).

Third parties

• Mediavine manages advertising on this site. Details are in the section below.
• Google Analytics (via Google Site Kit) measures how the site is used. Google may receive your IP address and device data.
• Amazon Associates and other affiliate partners use cookies to track purchases made through affiliate links. To send you to the Amazon store for your country, the site looks up which country your IP address is in through a third-party geolocation service; the address is not stored on this site. See the affiliate disclosure.
• Pinterest and social sharing tools may load when you use share or save buttons.
• Security tools (such as Wordfence) process IP addresses to block spam and attacks.
• Email provider stores subscriber details if you sign up for updates.
• Web hosting stores server logs needed to run the site.

Some of these companies are based outside the EU/EEA. Where data is transferred, they rely on safeguards such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

Cookies

This site uses cookies for advertising, analytics and basic functionality. You can accept or reject non-essential cookies in the cookie banner and change your choice at any time. Read the cookie policy for details.

How long data is kept

Emails are kept as long as needed to answer you. Subscriber details are kept until you unsubscribe. Analytics data is kept according to Google Analytics retention settings. Advertising partners keep data according to their own policies.

Your rights

Depending on where you live, you have the right to access, correct, delete or export your personal data, to object to or restrict its use, and to withdraw consent at any time. Send a request through the contact form and I’ll respond within 30 days. You can also complain to your local data protection authority (in Finland, the Office of the Data Protection Ombudsman).

California residents

California residents may request access to or deletion of personal information and may opt out of the “sale” or “sharing” of personal information for targeted advertising. Use the privacy settings link or the opt-out tools in the Mediavine section below, or email me.

Children

This site is meant for adults and does not knowingly collect personal data from children under 16. If you believe a child has sent me personal data, email me and I will delete it.

Changes to this policy

This policy may be updated from time to time. The date at the top shows the latest version.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.